Newsletter

This month’s issue is packed with insights from the frontline of GTM leadership hiring in B2B tech:

• What happens when two CRO candidates are neck and neck – and how to make the right call
• How psychometrics are helping PE firms de-risk revenue leadership hires
• Plus: why most “strategic” interviews don’t work – and what to do instead
• We also share a real-life case study from a CEO navigating a tough decision with our RevenueDNA assessment.

If you’re building a GTM team, assessing your existing leadership, or just want a behind-the-scenes look at how high-stakes hiring decisions get made—this one’s worth a read.